Business Coaching
Brand Strategy, Branding and Identity, Website Design and Development, Collateral Design
A Leadership and Executive Coach, Dalglish Chew is renowned for his commitment to guiding leaders on transformative journeys of introspection and growth. With a profound belief in the power of personal insight to drive professional success, Dalglish specialises in empowering leaders to look inward to lead effectively in today’s dynamic environments.
Over the years, he has worked with founders and executives of venture-backed technology startups, as well as leaders in fields ranging from professional services to healthcare and the social and public sectors.
At the heart of Dalglish’s coaching philosophy is the belief that true leadership begins with self-awareness and authenticity. His approach encourages leaders to look inward, fostering a deep understanding of their values, motivations, fears and leadership style. By cultivating this internal clarity, Dalglish empowers his clients to forge meaningful connections, inspire teams, and drive organisational success with purpose and conviction.
In the process of brand discovery and strategy development, we engaged in an intensive collaboration with Dalglish, undertaking a thorough exploration to uncover and define his motivations and distinctive coaching methodology.
We initiated the process with a coaching session with Dalglish to gain an understanding of his approach and methodology. Following which, through deep consultation sessions, we delved into the core of Dalglish’s values, aspirations, and the fundamental principles that drive his coaching practice. We explored his personal journey, professional experiences, and insights gained from working with clients, aiming to grasp the essence of what sets his coaching apart.
Our approach involved meticulous analysis and strategic discussions to identify the key themes, strengths, and authentic narrative that encapsulate Dalglish’s unique perspective on personal growth and empowerment. This process enabled us to articulate a cohesive brand strategy and identity that aligns closely with his vision and resonates with his target audience.
Using the insights gathered from the Brand Discovery and Brand Strategy Process, we translated them into a compelling narrative and a distinctive identity that authentically represents Dalglish’s coaching practice.
Our explorations of Dalglish’s brand identity honed in on “gravity” as a potent metaphor for his mission: to help leaders transcend the gravitational pull of their unconscious habits and patterns in order to forge their own path. This metaphor, which draws on concepts from orbital mechanics and spaceflight, encapsulates the impact that Dalglish’s coaching has on his clients: serving as a “gravity assist” that helps a spacecraft achieve escape velocity, break free from the gravitational pull of other celestial bodies, and chart its own course. As a throughline for Dalglish’s brand identity, the metaphor of cosmic gravitational waves also indexes the profound and transformative forces unleashed through the coaching process.
The logomark is inspired by the visual representation of a gravity assist. It takes inspiration from the graceful curvature of an object’s trajectory as it breaks free from gravitational forces in order to achieve escape velocity. It features a smooth, continuous line that tracks the trajectory of an object as it is freed from its orbital path and propelled forward on a new trajectory. This design mirrors Dalglish’s role as a coach, where he helps clients outgrow their problems and advance beyond their limitations.
The logoword, on the other hand, explores different weights of the same typeface to express the complex process and emotions involved in Dalglish’s work. When combined with the logomark, the brand logo harmoniously showcases the beauty of differences – visually representing the core concepts and emotions tied to the works of Dalglish.
The brand pattern, symbolised by gravitational waves, illustrates the impact of profound emotional burdens.
Gravitational waves are ‘ripples’ in space-time caused by some of the most violent and energetic processes in the Universe. Akin to how strong gravitational waves disrupt the orbit of planets, unconscious habits and patterns slow one down and hinder one from harnessing one’s full potential. The force of gravity also represents the obstacles that the startup founders and executives that Dalglish coaches seek to overcome in order to scale their “rocketship” businesses and achieve escape velocity.
As a coach, Dalglish works with his clients’ deepest aspirations and most complex feelings. As a dynamic, inward process, coaching works with and engenders a range of feelings and emotions, which are represented as a continually shifting gradient of colours. Through the use of these gradients as well as the play of light and shadow, Dalglish’s brand colours also symbolise the light at the end of the tunnel if they embark on this journey – the growth that clients can expect to achieve at the end of the coaching process.
The colour palette takes inspiration from the outer space, blending shades of deep blue, celestial greens, vibrant orange, and dark red. These colours have been selected to communicate the sense of expansiveness and profundity that coaching can engender for clients. The gradient, akin to the vastness of space, symbolises both the spaciousness that Dalglish’s coaching seeks to create for a client’s inner world, as well as the infinite possibilities that unfold when we look inwards.
The website, as the first encounter that prospective clients have with Dalglish’s practice, was crafted to immerse users in the authentic essence of his coaching. It employs interactivity to vividly portray emotions, the transformative journey from before to after coaching, and the diverse roles that Dalglish embodies.
Its functionality was meticulously and strategically designed to effectively communicate essential messages to users. Every aspect was carefully considered to ensure clarity, usability, and the seamless delivery of key information that encapsulates the essence of Dalglish’s work. The website serves as a conduit to convey Dalglish’s philosophy, methods, and the transformative impact of coaching, ensuring that visitors experience a comprehensive understanding of his approach and expertise.
Each piece of content was carefully organised into distinct pages, facilitating easy access and helping viewers grasp information more effectively. For instance, highlighting Dalglish’s diverse experiences and credentials as a coach was essential. To prevent this information from being overlooked, it was carefully organised into tabs with succinct headings in the “About” page, ensuring viewers gain a comprehensive and transparent understanding of his background and expertise.
Another noteworthy feature is the “Insights” page. Dalglish regularly delivers fresh perspectives through his writings and often engages in podcasts to share valuable insights. To enhance accessibility and ease of exploration, these resources are meticulously categorised within the page, ensuring that viewers can effortlessly navigate and engage with the information they seek about coaching, leadership and other relevant themes.
In an effort to encapsulate every facet of Dalglish’s coaching identity, we meticulously designed key collaterals that serve as the foundation of his coaching practice. These include his coach biography and rate card, and electronic mailing template.
As with any company that is embracing their first foray into the digital, it is essential to create and establish a well-grounded social media and brand identity. We oversaw the strategy and art direction for GLOS’ digital media platforms (social media channels and EDMs), resulting in a novel and strong social media presence and distinct online personality for the brand.
Business Coaching
Brand Strategy, Branding and Identity, Website Design and Development, Collateral Design
A Leadership and Executive Coach, Dalglish Chew is renowned for his commitment to guiding leaders on transformative journeys of introspection and growth. With a profound belief in the power of personal insight to drive professional success, Dalglish specialises in empowering leaders to look inward to lead effectively in today’s dynamic environments.
Over the years, he has worked with founders and executives of venture-backed technology startups, as well as leaders in fields ranging from professional services to healthcare and the social and public sectors.
At the heart of Dalglish’s coaching philosophy is the belief that true leadership begins with self-awareness and authenticity. His approach encourages leaders to look inward, fostering a deep understanding of their values, motivations, fears and leadership style. By cultivating this internal clarity, Dalglish empowers his clients to forge meaningful connections, inspire teams, and drive organisational success with purpose and conviction.
In the process of brand discovery and strategy development, we engaged in an intensive collaboration with Dalglish, undertaking a thorough exploration to uncover and define his motivations and distinctive coaching methodology.
We initiated the process with a coaching session with Dalglish to gain an understanding of his approach and methodology. Following which, through deep consultation sessions, we delved into the core of Dalglish’s values, aspirations, and the fundamental principles that drive his coaching practice. We explored his personal journey, professional experiences, and insights gained from working with clients, aiming to grasp the essence of what sets his coaching apart.
Our approach involved meticulous analysis and strategic discussions to identify the key themes, strengths, and authentic narrative that encapsulate Dalglish’s unique perspective on personal growth and empowerment. This process enabled us to articulate a cohesive brand strategy and identity that aligns closely with his vision and resonates with his target audience.
Using the insights gathered from the Brand Discovery and Brand Strategy Process, we translated them into a compelling narrative and a distinctive identity that authentically represents Dalglish’s coaching practice.
Our explorations of Dalglish’s brand identity honed in on “gravity” as a potent metaphor for his mission: to help leaders transcend the gravitational pull of their unconscious habits and patterns in order to forge their own path. This metaphor, which draws on concepts from orbital mechanics and spaceflight, encapsulates the impact that Dalglish’s coaching has on his clients: serving as a “gravity assist” that helps a spacecraft achieve escape velocity, break free from the gravitational pull of other celestial bodies, and chart its own course. As a throughline for Dalglish’s brand identity, the metaphor of cosmic gravitational waves also indexes the profound and transformative forces unleashed through the coaching process.
The logomark is inspired by the visual representation of a gravity assist. It takes inspiration from the graceful curvature of an object’s trajectory as it breaks free from gravitational forces in order to achieve escape velocity. It features a smooth, continuous line that tracks the trajectory of an object as it is freed from its orbital path and propelled forward on a new trajectory. This design mirrors Dalglish’s role as a coach, where he helps clients outgrow their problems and advance beyond their limitations.
The logoword, on the other hand, explores different weights of the same typeface to express the complex process and emotions involved in Dalglish’s work. When combined with the logomark, the brand logo harmoniously showcases the beauty of differences – visually representing the core concepts and emotions tied to the works of Dalglish.
The brand pattern, symbolised by gravitational waves, illustrates the impact of profound emotional burdens.
Gravitational waves are ‘ripples’ in space-time caused by some of the most violent and energetic processes in the Universe. Akin to how strong gravitational waves disrupt the orbit of planets, unconscious habits and patterns slow one down and hinder one from harnessing one’s full potential. The force of gravity also represents the obstacles that the startup founders and executives that Dalglish coaches seek to overcome in order to scale their “rocketship” businesses and achieve escape velocity.
As a coach, Dalglish works with his clients’ deepest aspirations and most complex feelings. As a dynamic, inward process, coaching works with and engenders a range of feelings and emotions, which are represented as a continually shifting gradient of colours. Through the use of these gradients as well as the play of light and shadow, Dalglish’s brand colours also symbolise the light at the end of the tunnel if they embark on this journey – the growth that clients can expect to achieve at the end of the coaching process.
The colour palette takes inspiration from the outer space, blending shades of deep blue, celestial greens, vibrant orange, and dark red. These colours have been selected to communicate the sense of expansiveness and profundity that coaching can engender for clients. The gradient, akin to the vastness of space, symbolises both the spaciousness that Dalglish’s coaching seeks to create for a client’s inner world, as well as the infinite possibilities that unfold when we look inwards.
The website, as the first encounter that prospective clients have with Dalglish’s practice, was crafted to immerse users in the authentic essence of his coaching. It employs interactivity to vividly portray emotions, the transformative journey from before to after coaching, and the diverse roles that Dalglish embodies.
Its functionality was meticulously and strategically designed to effectively communicate essential messages to users. Every aspect was carefully considered to ensure clarity, usability, and the seamless delivery of key information that encapsulates the essence of Dalglish’s work. The website serves as a conduit to convey Dalglish’s philosophy, methods, and the transformative impact of coaching, ensuring that visitors experience a comprehensive understanding of his approach and expertise.
Each piece of content was carefully organised into distinct pages, facilitating easy access and helping viewers grasp information more effectively. For instance, highlighting Dalglish’s diverse experiences and credentials as a coach was essential. To prevent this information from being overlooked, it was carefully organised into tabs with succinct headings in the “About” page, ensuring viewers gain a comprehensive and transparent understanding of his background and expertise.
Another noteworthy feature is the “Insights” page. Dalglish regularly delivers fresh perspectives through his writings and often engages in podcasts to share valuable insights. To enhance accessibility and ease of exploration, these resources are meticulously categorised within the page, ensuring that viewers can effortlessly navigate and engage with the information they seek about coaching, leadership and other relevant themes.
In an effort to encapsulate every facet of Dalglish’s coaching identity, we meticulously designed key collaterals that serve as the foundation of his coaching practice. These include his coach biography and rate card, and electronic mailing template.
With such an important message to convey and a target audience of varying age groups, we helped to sharpen the brand’s social media marketing strategy with the aim of enhancing the Heritage Business Foundation’s digital presence and extending the brand’s reach and visibility. We undertook the creation of graphics for the brand’s LinkedIn and Facebook, all of which were consistent with the audience and brand identity respective of the platforms. To ensure brand alignment and cohesion across all platforms, we also oversaw the copywriting process and artistic direction.
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