Interior Design
Brand Strategy, Branding and Identity, Website Design and Development
Established in 2009, Eltas Design is a design and build studio specialising in residential and commercial projects. Transforming spaces from the inside out, Eltas Design delivers a seamless experience that combines interior and exterior design, renovation, and landscaping.
At Eltas Design, every space tells a story – a true reflection of the people who live, work, and engage within it. Guided by the belief that design should harmonise effortlessly with lifestyle, Eltas goes beyond aesthetics to create environments that are personal, functional, and enduringly timeless.
Partnering closely with the Founder of Eltas Design, we embarked on an in-depth rebranding journey – examining the brand’s history, challenges, opportunities, and aspirations. This strategic process ultimately led to the creation of a future-focused brand identity and an innovative digital experience.
As a foundation, we conducted a comprehensive analysis of the architecture and interior design landscape, alongside Eltas Design’s target audience behaviours and existing customer journey. These insights became the anchor of our strategy and shaped the direction of the rebranding.
Drawing from the insights uncovered during the Brand Discovery and Strategy process, we transformed these findings into a compelling brand narrative and a distinctive visual identity that truly reflects Eltas Design’s philosophy and way of working. Rather than creating a surface-level refresh, our aim was to build an identity that captures the emotional depth, intentionality, and human-centric nature of their design approach.
At its core, the brand identity of Eltas Design is conceived as a living storybook. Just as no two chapters are the same, every space they create tells its own story – ever unfolding, ever becoming. These environments are not static structures, but living narratives, evolving with the people who inhabit them. Each project becomes a new chapter, shaped by lifestyle, personality, and purpose, allowing the story to continue long after the design is complete.
This story-driven identity not only differentiates Eltas Design in a competitive market but also reinforces their belief that meaningful design begins with people – and that the most memorable spaces are the ones that feel deeply personal and alive.
The wordmark, crafted in a vintage Copperplate font, stands like the title of a timeless story – evoking the first line of a storybook. Its distinct lettercase carries a sense of importance and anticipation, much like the opening of a great narrative. Refined yet bold, it sets the tone for the journey ahead, inviting one to step into the unfolding story that Eltas Design carefully composes within each space.
The Eltas Design logomark is inspired by the semicolon – a symbol of continuation, connection, and depth. More than punctuation, it represents the seamless flow between what is built and what is yet to unfold. It signifies that Eltas Design’s work is only the beginning; the true story comes alive when people inhabit the space. As life enters, each moment reveals new layers, transforming the environment into something personal and ever-evolving. The semicolon is not just a mark – it is a promise that design is a prelude to experience, and every space is a chapter waiting to be lived.
The semicolon brand mark goes beyond a logo – it becomes a distinctive pattern woven into Eltas Design’s identity. When mirrored and intertwined, the two forms of the semicolon create an abstract shape reminiscent of a floorplan, subtly referencing the studio’s expertise in spatial design. This pattern reflects fluidity within structure, echoing Eltas Design’s philosophy of shaping spaces around the lives they hold. Just as every lifestyle is unique, each design balances form and function, adapting seamlessly to the rhythms of the people who inhabit it.
The colour palette of Eltas Design is more than a visual identity – it is an extension of the studio’s philosophy. Inspired by the raw textures and materials of interior architecture – wood, concrete, metal, and greenery – it reflects Eltas Design’s liberated approach to space. Rather than being driven by fleeting trends, the studio allows materials to shape the narrative, guiding each design with their inherent character, depth, and authenticity.
The Eltas Design website unfolds like the first page of a storybook, inviting visitors into a world where spaces are living narratives. Every scroll reveals a carefully composed chapter – each project a story shaped by texture, material, and light. Subtle animations breathe life into the screen, while the semicolon motifs whisper of continuity and unfolding possibilities. Colours and typography flow in harmony, guiding the eye and evoking the essence of the studio’s philosophy: that design is not static, but ever-evolving with the people who inhabit it. The website is not merely a showcase; it is an experience, a quiet conversation between space, story, and the imagination of those who enter it.
As with any company that is embracing their first foray into the digital, it is essential to create and establish a well-grounded social media and brand identity. We oversaw the strategy and art direction for GLOS’ digital media platforms (social media channels and EDMs), resulting in a novel and strong social media presence and distinct online personality for the brand.
Interior Design
Brand Strategy, Branding and Identity, Website Design and Development
Established in 2009, Eltas Design is a design and build studio specialising in residential and commercial projects. Transforming spaces from the inside out, Eltas Design delivers a seamless experience that combines interior and exterior design, renovation, and landscaping.
At Eltas Design, every space tells a story – a true reflection of the people who live, work, and engage within it. Guided by the belief that design should harmonise effortlessly with lifestyle, Eltas goes beyond aesthetics to create environments that are personal, functional, and enduringly timeless.
Partnering closely with the Founder of Eltas Design, we embarked on an in-depth rebranding journey – examining the brand’s history, challenges, opportunities, and aspirations. This strategic process ultimately led to the creation of a future-focused brand identity and an innovative digital experience.
As a foundation, we conducted a comprehensive analysis of the architecture and interior design landscape, alongside Eltas Design’s target audience behaviours and existing customer journey. These insights became the anchor of our strategy and shaped the direction of the rebranding.
Drawing from the insights uncovered during the Brand Discovery and Strategy process, we transformed these findings into a compelling brand narrative and a distinctive visual identity that truly reflects Eltas Design’s philosophy and way of working. Rather than creating a surface-level refresh, our aim was to build an identity that captures the emotional depth, intentionality, and human-centric nature of their design approach.
At its core, the brand identity of Eltas Design is conceived as a living storybook. Just as no two chapters are the same, every space they create tells its own story – ever unfolding, ever becoming. These environments are not static structures, but living narratives, evolving with the people who inhabit them. Each project becomes a new chapter, shaped by lifestyle, personality, and purpose, allowing the story to continue long after the design is complete.
This story-driven identity not only differentiates Eltas Design in a competitive market but also reinforces their belief that meaningful design begins with people – and that the most memorable spaces are the ones that feel deeply personal and alive.
The wordmark, crafted in a vintage Copperplate font, stands like the title of a timeless story – evoking the first line of a storybook. Its distinct lettercase carries a sense of importance and anticipation, much like the opening of a great narrative. Refined yet bold, it sets the tone for the journey ahead, inviting one to step into the unfolding story that Eltas Design carefully composes within each space.
The Eltas Design logomark is inspired by the semicolon – a symbol of continuation, connection, and depth. More than punctuation, it represents the seamless flow between what is built and what is yet to unfold. It signifies that Eltas Design’s work is only the beginning; the true story comes alive when people inhabit the space. As life enters, each moment reveals new layers, transforming the environment into something personal and ever-evolving. The semicolon is not just a mark – it is a promise that design is a prelude to experience, and every space is a chapter waiting to be lived.
The semicolon brand mark goes beyond a logo – it becomes a distinctive pattern woven into Eltas Design’s identity. When mirrored and intertwined, the two forms of the semicolon create an abstract shape reminiscent of a floorplan, subtly referencing the studio’s expertise in spatial design. This pattern reflects fluidity within structure, echoing Eltas Design’s philosophy of shaping spaces around the lives they hold. Just as every lifestyle is unique, each design balances form and function, adapting seamlessly to the rhythms of the people who inhabit it.
The colour palette of Eltas Design is more than a visual identity – it is an extension of the studio’s philosophy. Inspired by the raw textures and materials of interior architecture – wood, concrete, metal, and greenery – it reflects Eltas Design’s liberated approach to space. Rather than being driven by fleeting trends, the studio allows materials to shape the narrative, guiding each design with their inherent character, depth, and authenticity.
The Eltas Design website unfolds like the first page of a storybook, inviting visitors into a world where spaces are living narratives. Every scroll reveals a carefully composed chapter – each project a story shaped by texture, material, and light. Subtle animations breathe life into the screen, while the semicolon motifs whisper of continuity and unfolding possibilities. Colours and typography flow in harmony, guiding the eye and evoking the essence of the studio’s philosophy: that design is not static, but ever-evolving with the people who inhabit it. The website is not merely a showcase; it is an experience, a quiet conversation between space, story, and the imagination of those who enter it.
With such an important message to convey and a target audience of varying age groups, we helped to sharpen the brand’s social media marketing strategy with the aim of enhancing the Heritage Business Foundation’s digital presence and extending the brand’s reach and visibility. We undertook the creation of graphics for the brand’s LinkedIn and Facebook, all of which were consistent with the audience and brand identity respective of the platforms. To ensure brand alignment and cohesion across all platforms, we also oversaw the copywriting process and artistic direction.
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