Lighting
Brand Strategy, Branding and Identity, Website Design and Development, Collateral and Packaging Design, Editorial Design, Signage Design, Digital Media, Videography
The story of GLOS is inextricably tied to the legacy of their founding company established 30 years ago. Born out of their intent of making quality lighting accessible to all, GLOS began their journey as a purveyor of light, with an innovative spirit that remains prominent in the brand’s every offering today.
Over the decades, GLOS has grown from strength to strength, providing suitable solutions for lighting complications of all varieties.
Today, GLOS has evolved into a maestro in architectural lighting with a cutting-edge design approach that is both pragmatic and forward-thinking. It currently houses the largest repository of architectural lighting in Singapore with over 200 products in its inventory. In addition to their dazzling array of product offerings, GLOS also specialises in offering tailored lighting solutions for every need and space, in both commercial and residential spaces, and even beyond.
Visual: GLOS
Together with the minds behind GLOS, we undertook an extensive rebranding exercise and meticulously examined the brand’s history, challenges, opportunities and aspirations — this eventually culminated into establishing a forward-looking brand identity, innovating digital strategy, revamping a consumer-centric website, and refreshing packaging and collateral designs.
As a precursor, we did a close-analysis of the lighting industry and market, alongside GLOS’ target audience’s behavioural patterns and existing customer experience journey — this very much anchored our approach and objectives for the rebranding project.
For a brand that is rapidly increasing its footprint around Southeast Asia, we wanted to capture GLOS with an innovative spirit that will go well into the future, while being careful in preserving the dignity of its history.
After studying GLOS’ offerings at length, we were inspired by the confidence with which GLOS offered their knowledge, expertise, products, and services, as well as their strong belief in their lighting’s ability to enhance the beauty of anything.
GLOS’ refreshed brand identity pays homage to the brand’s history and is a reflection of its renewed spirit and unwavering values. As with GLOS’ approach to lighting, its revised brand elements are straightforward, confident, and impactful, with a colour palette that is primarily black and white, elevated with a touch of their signature orange.
GLOS’ brand mission, that is — lighting the ordinary into the extraordinary — makes up the foundation of these visual elements, as can be seen by the simple yet impactful logoword design, and an accompanying logomark that underpins the brand’s innovative spirit.
Beyond these visual elements, we have also shaped the brand’s tone of voice and helmed the brand’s artistic and aesthetic direction. Compiling all of these aspects together, we developed a Brand Guide for GLOS to impart a consistent identity within the team and beyond.
Visual: GLOS
In collaboration with the GLOS team and expert website developer Eugene Sim, we redesigned GLOS’ website to complement the rebranding process. Sleek, modern, and informative, the website was thoughtfully curated with their consumers in mind, in two notable ways: The first is to help their audience navigate GLOS’ extensive inventory easily, with readily accessible product information. By incorporating a human touch with an intelligent Product Assistant, it makes for a more seamless customer journey and fuss-free experience — GLOS is notably the first lighting website in Singapore to have incorporated such a feature.
The second is to empower their audience with a myriad of helpful resources, such as product specification sheets, educational articles, as well as product catalogues and brochures. To further meet their audience’s needs, there is also a dedicated Frequently-Asked-Questions section.
The website is also designed to be mobile-friendly for their younger audience, and for those who prefer to browse on-the-go.
As with any brand that is embracing their first foray into the digital, it is essential to create and establish a well-grounded social media and brand identity. We oversaw the strategy, execution and art direction for GLOS’ digital media platforms (social media channels and EDMs), resulting in a novel and strong social media presence and distinct online personality for the brand. Within the first three months of the digital efforts, GLOS saw an increase in interest and enquiries — these results help in gaining a clearer understanding of the different platforms from which quality leads originate from.
Lighting
Brand Strategy, Branding and Identity, Website Design and Development, Collateral and Packaging Design, Editorial Design, Signage Design, Digital Media, Videography
The story of GLOS is inextricably tied to the legacy of their founding company established 30 years ago. Born out of their intent of making quality lighting accessible to all, GLOS began their journey as a purveyor of light, with an innovative spirit that remains prominent in the brand’s every offering today.
Over the decades, GLOS has grown from strength to strength, providing suitable solutions for lighting complications of all varieties.
Today, GLOS has evolved into a maestro in architectural lighting with a cutting-edge design approach that is both pragmatic and forward-thinking. It currently houses the largest repository of architectural lighting in Singapore with over 200 products in its inventory. In addition to their dazzling array of product offerings, GLOS also specialises in offering tailored lighting solutions for every need and space, in both commercial and residential spaces, and even beyond.
Visual: GLOS
Together with the minds behind GLOS, we undertook an extensive rebranding exercise and meticulously examined the brand’s history, challenges, opportunities and aspirations — this eventually culminated into establishing a forward-looking brand identity, innovating digital strategy, revamping a consumer-centric website, and refreshing packaging and collateral designs.
As a precursor, we did a close-analysis of the lighting industry and market, alongside GLOS’ target audience’s behavioural patterns and existing customer experience journey — this very much anchored our approach and objectives for the rebranding project.
For a brand that is rapidly increasing its footprint around Southeast Asia, we wanted to capture GLOS with an innovative spirit that will go well into the future, while being careful in preserving the dignity of its history.
After studying GLOS’ offerings at length, we were inspired by the confidence with which GLOS offered their knowledge, expertise, products, and services, as well as their strong belief in their lighting’s ability to enhance the beauty of anything.
GLOS’ refreshed brand identity pays homage to the brand’s history and is a reflection of its renewed spirit and unwavering values. As with GLOS’ approach to lighting, its revised brand elements are straightforward, confident, and impactful, with a colour palette that is primarily black and white, elevated with a touch of their signature orange.
GLOS’ brand mission, that is — lighting the ordinary into the extraordinary — makes up the foundation of these visual elements, as can be seen by the simple yet impactful logoword design, and an accompanying logomark that underpins the brand’s innovative spirit.
Beyond these visual elements, we have also shaped the brand’s tone of voice and helmed the brand’s artistic and aesthetic direction. Compiling all of these aspects together, we developed a Brand Guide for GLOS to impart a consistent identity within the team and beyond.
Visual: GLOS
In collaboration with the GLOS team and expert website developer Eugene Sim, we redesigned GLOS’ website to complement the rebranding process. Sleek, modern, and informative, the website was thoughtfully curated with their consumers in mind, in two notable ways: The first is to help their audience navigate GLOS’ extensive inventory easily, with readily accessible product information. By incorporating a human touch with an intelligent Product Assistant, it makes for a more seamless customer journey and fuss-free experience — GLOS is notably the first lighting website in Singapore to have incorporated such a feature.
The second is to empower their audience with a myriad of helpful resources, such as product specification sheets, educational articles, as well as product catalogues and brochures. To further meet their audience’s needs, there is also a dedicated Frequently-Asked-Questions section.
The website is also designed to be mobile-friendly for their younger audience, and for those who prefer to browse on-the-go.
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