GLOS

INDUSTRY

Lighting

DISCIPLINE

Brand Strategy, Branding and Identity, Website Design and Development, Collateral and Packaging Design, Editorial Design, Signage Design, Digital Media, Videography

The story of GLOS is inextricably tied to the legacy of their founding company established 30 years ago. Born out of their intent of making quality lighting accessible to all, GLOS began their journey as a purveyor of light, with an innovative spirit that remains prominent in the brand’s every offering today.

Over the decades, GLOS has grown from strength to strength, providing suitable solutions for lighting complications of all varieties.

Today, GLOS has evolved into a maestro in architectural lighting with a cutting-edge design approach that is both pragmatic and forward-thinking. It currently houses the largest repository of architectural lighting in Singapore with over 200 products in its inventory. In addition to their dazzling array of product offerings, GLOS also specialises in offering tailored lighting solutions for every need and space, in both commercial and residential spaces, and even beyond.

Visual: GLOS

Brand Discovery Process and Brand Strategy Development

Together with the minds behind GLOS, we undertook an extensive rebranding exercise and meticulously examined the brand’s history, challenges, opportunities and aspirations — this eventually culminated into establishing a forward-looking brand identity, innovating digital strategy, revamping a consumer-centric website, and refreshing packaging and collateral designs.

As a precursor, we did a close-analysis of the lighting industry and market, alongside GLOS’ target audience’s behavioural patterns and existing customer experience journey — this very much anchored our approach and objectives for the rebranding project.

For a brand that is rapidly increasing its footprint around Southeast Asia, we wanted to capture GLOS with an innovative spirit that will go well into the future, while being careful in preserving the dignity of its history.

Brand Identity and Brand Elements Development

After studying GLOS’ offerings at length, we were inspired by the confidence with which GLOS offered their knowledge, expertise, products, and services, as well as their strong belief in their lighting’s ability to enhance the beauty of anything.

GLOS’ refreshed brand identity pays homage to the brand’s history and is a reflection of its renewed spirit and unwavering values. As with GLOS’ approach to lighting, its revised brand elements are straightforward, confident, and impactful, with a colour palette that is primarily black and white, elevated with a touch of their signature orange.

GLOS’ brand mission, that is — lighting the ordinary into the extraordinary — makes up the foundation of these visual elements, as can be seen by the simple yet impactful logoword design, and an accompanying logomark that underpins the brand’s innovative spirit.

Beyond these visual elements, we have also shaped the brand’s tone of voice and helmed the brand’s artistic and aesthetic direction. Compiling all of these aspects together, we developed a Brand Guide for GLOS to impart a consistent identity within the team and beyond.

Visual: GLOS

Signage Design

These elements currently make up GLOS’ storefront, for which we have designed a prominent signage for customers to easily locate and identify their showroom and physical space.

Website Design and Development

In collaboration with the GLOS team and expert website developer Eugene Sim, we redesigned GLOS’ website to complement the rebranding process. Sleek, modern, and informative, the website was thoughtfully curated with their consumers in mind, in two notable ways: The first is to help their audience navigate GLOS’ extensive inventory easily, with readily accessible product information. By incorporating a human touch with an intelligent Product Assistant, it makes for a more seamless customer journey and fuss-free experience — GLOS is notably the first lighting website in Singapore to have incorporated such a feature.

The second is to empower their audience with a myriad of helpful resources, such as product specification sheets, educational articles, as well as product catalogues and brochures. To further meet their audience’s needs, there is also a dedicated Frequently-Asked-Questions section.

The website is also designed to be mobile-friendly for their younger audience, and for those who prefer to browse on-the-go.

Collateral and Editorial Design

To further establish GLOS’ refreshed branding, we redesigned their corporate collaterals such as product specification sheet and letterhead. Digital product brochures were designed to not only incorporate elements that emphasise the brand’s identity, but also to be practical and actionable, with its inclusion application images and detailed product information for consumers to make informed decisions. These brochures are currently available for download on GLOS’ website, with copies already being electronically distributed to GLOS’ community.

Packaging and Identity Design

GLOS’ people remain at the heart of the business. To reflect the brand’s visibility and deepen a connection within and beyond the team, we carefully crafted GLOS’ corporate tote bag and uniform — with the intention of enhancing brand awareness and brand recognition among people.

Digital Media

As with any brand that is embracing their first foray into the digital, it is essential to create and establish a well-grounded social media and brand identity. We oversaw the strategy, execution and art direction for GLOS’ digital media platforms (social media channels and EDMs), resulting in a novel and strong social media presence and distinct online personality for the brand. Within the first three months of the digital efforts, GLOS saw an increase in interest and enquiries — these results help in gaining a clearer understanding of the different platforms from which quality leads originate from.

Videography

To launch GLOS’ rebrand, we conceptualised and created accompanying video content, and we curated footage that is both eye-catching and memorable. With meticulous art direction and rigorous edits, we produce two resulting videos — the first video introduces the brand’s unique qualities, strengths, and characteristics, and the second video showcases their quality, best-selling product in a clear and innovative manner.

GLOS

INDUSTRY

Lighting

DISCIPLINE

Brand Strategy, Branding and Identity, Website Design and Development, Collateral and Packaging Design, Editorial Design, Signage Design, Digital Media, Videography

The story of GLOS is inextricably tied to the legacy of their founding company established 30 years ago. Born out of their intent of making quality lighting accessible to all, GLOS began their journey as a purveyor of light, with an innovative spirit that remains prominent in the brand’s every offering today.

Over the decades, GLOS has grown from strength to strength, providing suitable solutions for lighting complications of all varieties.

Today, GLOS has evolved into a maestro in architectural lighting with a cutting-edge design approach that is both pragmatic and forward-thinking. It currently houses the largest repository of architectural lighting in Singapore with over 200 products in its inventory. In addition to their dazzling array of product offerings, GLOS also specialises in offering tailored lighting solutions for every need and space, in both commercial and residential spaces, and even beyond.

Visual: GLOS

Brand Discovery Process and Brand Strategy Development

Together with the minds behind GLOS, we undertook an extensive rebranding exercise and meticulously examined the brand’s history, challenges, opportunities and aspirations — this eventually culminated into establishing a forward-looking brand identity, innovating digital strategy, revamping a consumer-centric website, and refreshing packaging and collateral designs.

As a precursor, we did a close-analysis of the lighting industry and market, alongside GLOS’ target audience’s behavioural patterns and existing customer experience journey — this very much anchored our approach and objectives for the rebranding project.

For a brand that is rapidly increasing its footprint around Southeast Asia, we wanted to capture GLOS with an innovative spirit that will go well into the future, while being careful in preserving the dignity of its history.

Brand Identity and Brand Elements Development

After studying GLOS’ offerings at length, we were inspired by the confidence with which GLOS offered their knowledge, expertise, products, and services, as well as their strong belief in their lighting’s ability to enhance the beauty of anything.

GLOS’ refreshed brand identity pays homage to the brand’s history and is a reflection of its renewed spirit and unwavering values. As with GLOS’ approach to lighting, its revised brand elements are straightforward, confident, and impactful, with a colour palette that is primarily black and white, elevated with a touch of their signature orange.

GLOS’ brand mission, that is — lighting the ordinary into the extraordinary — makes up the foundation of these visual elements, as can be seen by the simple yet impactful logoword design, and an accompanying logomark that underpins the brand’s innovative spirit.

Beyond these visual elements, we have also shaped the brand’s tone of voice and helmed the brand’s artistic and aesthetic direction. Compiling all of these aspects together, we developed a Brand Guide for GLOS to impart a consistent identity within the team and beyond.

Visual: GLOS

Signage Design

These elements currently make up GLOS’ storefront, for which we have designed a prominent signage for customers to easily locate and identify their showroom and physical space.

Website Design and Development

In collaboration with the GLOS team and expert website developer Eugene Sim, we redesigned GLOS’ website to complement the rebranding process. Sleek, modern, and informative, the website was thoughtfully curated with their consumers in mind, in two notable ways: The first is to help their audience navigate GLOS’ extensive inventory easily, with readily accessible product information. By incorporating a human touch with an intelligent Product Assistant, it makes for a more seamless customer journey and fuss-free experience — GLOS is notably the first lighting website in Singapore to have incorporated such a feature.

The second is to empower their audience with a myriad of helpful resources, such as product specification sheets, educational articles, as well as product catalogues and brochures. To further meet their audience’s needs, there is also a dedicated Frequently-Asked-Questions section.

The website is also designed to be mobile-friendly for their younger audience, and for those who prefer to browse on-the-go.

Collateral and Editorial Design

To further establish GLOS’ refreshed branding, we redesigned their corporate collaterals such as product specification sheet and letterhead. Digital product brochures were designed to not only incorporate elements that emphasise the brand’s identity, but also to be practical and actionable, with its inclusion application images and detailed product information for consumers to make informed decisions. These brochures are currently available for download on GLOS’ website, with copies already being electronically distributed to GLOS’ community.

Packaging and Identity Design

GLOS’ people remain at the heart of the business. To reflect the brand’s visibility and deepen a connection within and beyond the team, we carefully crafted GLOS’ corporate tote bag and uniform — with the intention of enhancing brand awareness and brand recognition among people.

Digital Media

As with any brand that is embracing their first foray into the digital, it is essential to create and establish a well-grounded social media and brand identity. We oversaw the strategy, execution and art direction for GLOS’ digital media platforms (social media channels and EDMs), resulting in a novel and strong social media presence and distinct online personality for the brand. Within the first three months of the digital efforts, GLOS saw an increase in interest and enquiries — these results help in gaining a clearer understanding of the different platforms from which quality leads originate from.

Videography

To launch GLOS’ rebrand, we conceptualised and created accompanying video content, and we curated footage that is both eye-catching and memorable. With meticulous art direction and rigorous edits, we produce two resulting videos — the first video introduces the brand’s unique qualities, strengths, and characteristics, and the second video showcases their quality, best-selling product in a clear and innovative manner.

We craft meaningful design stories, nurture distinct visual identities,
and dream up unforgettable experiences for brands around the world.