The Provisions

INDUSTRY

Lifestyle

DISCIPLINE

Branding and Identity, Website Design and Development, Collateral Design, Digital Media

tdb-the-provisions-identity-12

Soothing both the stomach and soul, The Provisions is a lifestyle brand that is situated at the convergence of dining, wellness, experiences and retail, dedicated to the most adventurous and discerning of palettes.

Founded by Furama Hotel with the philosophy of celebrating and gathering like-minded brands and people, The Provisions spotlights notable local artisans, crafts, and brands in their every offering. Underpinning their brand is a distinct, collective, Singaporean spirit — every encounter with the brand culminates into a meaningful connection on both the individual and communal levels.

In our approach of crafting The Provisions’ brand identity and its accompanying visual elements, it was particularly important to us to communicate both the brand’s wide range of offerings and community-building facets — while keeping to a sophisticated, elegant, and distinct style.

Brand Discovery Process

To fully embody The Provisions’ tale of community and interconnectedness, we collaborated with Furama Hotel and Abigail Han on their strategic direction, and did a deep-dive research on the industry and market to create a brand identity and develop accompanying visual elements.

Brand Identity and Brand Elements Development

Drawing from the brand’s primary inspiration of traditional provision shops in Southeast Asia, we based our brand creation process with the idea of these spaces in mind. The provision shop, while conventionally known as a go-to for practical necessities, also plays a very important role in community-building — oftentimes home to lively conversations, shared interests, and unofficial gatherings. Till today, the provision shop continues to live on with the same spirit — it is a catalyst for encounters and experiences, and continues to be regarded as a piece of cultural history to preserve and celebrate.

In our process of creating the brand’s visual elements, it was particularly important to us to communicate both The Provisions’ identity and the community-building facets that provision shops embody — while keeping to a sophisticated, elegant, and distinct style. The resulting logo and brand identity has resonated deeply with The Provisions’ community, and has earned itself a Silver Award at the MUSE Creative Awards in 2021.

Website Design and Development

To complement The Provisions’ vibrant offerings and range of experiences, we crafted a website with pages that come together to paint a clear picture of the meaningful intention behind the brand — that is to foster a village-spirited togetherness while providing access to locally-sourced experiences and products.

Paying close attention to The Provisions’ people-focused characteristic, the website is built to be segmented clearly according to the brand’s offerings, with constant up-to-date information. With such a diverse audience, we made sure to include elements that emphasise community — a calendar of events and detailed programme rundowns — to keep far-flung individuals in tandem with one another through their shared interests.

Sophisticated, and built to function across all devices, the website is also readily accessible for every person on the move.

Collateral Design

An all-encompassing brand like The Provisions requires precise representation, illustration, and expression, which is why a Brand Introductory Kit that includes a set of proper guidelines is particularly essential. Whether it be for partners, external stakeholders, or other interested parties, the characteristics and branding elements of the brand are succinctly compiled, framing an accurate and engaging way the brand ought to be delivered and presented.

Digital Media

In forming a strategy and art direction for the Provisions’ digital media platforms, we carefully considered the best ways for the brand’s visuals to be easily committed to memory, while still carrying the depth and diversity of their offerings. To ensure consistency and enhance brand recognition, we focused on external communications such as digital media platforms and EDMs, where we have come in to advise on art direction and creation of practical and actionable collateral templates.

The Provisions

INDUSTRY

Lifestyle

DISCIPLINE

Branding and Identity, Website Design and Development, Collateral Design, Digital Media

Soothing both the stomach and soul, The Provisions is a lifestyle brand that is situated at the convergence of dining, wellness, experiences and retail, dedicated to the most adventurous and discerning of palettes.

Founded by Furama Hotel with the philosophy of celebrating and gathering like-minded brands and people, The Provisions spotlights notable local artisans, crafts, and brands in their every offering. Underpinning their brand is a distinct, collective, Singaporean spirit — every encounter with the brand culminates into a meaningful connection on both the individual and communal levels.

In our approach of crafting The Provisions’ brand identity and its accompanying visual elements, it was particularly important to us to communicate both the brand’s wide range of offerings and community-building facets — while keeping to a sophisticated, elegant, and distinct style.

tdb-the-provisions-identity-12

Brand Discovery Process

To fully embody The Provisions’ tale of community and interconnectedness, we collaborated with Furama Hotel and Abigail Han on their strategic direction, and did a deep-dive research on the industry and market to create a brand identity and develop accompanying visual elements.

Brand Identity and Brand Elements Development

Drawing from the brand’s primary inspiration of traditional provision shops in Southeast Asia, we based our brand creation process with the idea of these spaces in mind. The provision shop, while conventionally known as a go-to for practical necessities, also plays a very important role in community-building — oftentimes home to lively conversations, shared interests, and unofficial gatherings. Till today, the provision shop continues to live on with the same spirit — it is a catalyst for encounters and experiences, and continues to be regarded as a piece of cultural history to preserve and celebrate.

In our process of creating the brand’s visual elements, it was particularly important to us to communicate both The Provisions’ identity and the community-building facets that provision shops embody — while keeping to a sophisticated, elegant, and distinct style. The resulting logo and brand identity has resonated deeply with The Provisions’ community, and has earned itself a Silver Award at the MUSE Creative Awards in 2021.

Website Design and Development

To complement The Provisions’ vibrant offerings and range of experiences, we crafted a website with pages that come together to paint a clear picture of the meaningful intention behind the brand — that is to foster a village-spirited togetherness while providing access to locally-sourced experiences and products.

Paying close attention to The Provisions’ people-focused characteristic, the website is built to be segmented clearly according to the brand’s offerings, with constant up-to-date information. With such a diverse audience, we made sure to include elements that emphasise community — a calendar of events and detailed programme rundowns — to keep far-flung individuals in tandem with one another through their shared interests.

Sophisticated, and built to function across all devices, the website is also readily accessible for every person on the move.

Collateral Design

An all-encompassing brand like The Provisions requires precise representation, illustration, and expression, which is why a Brand Introductory Kit that includes a set of proper guidelines is particularly essential. Whether it be for partners, external stakeholders, or other interested parties, the characteristics and branding elements of the brand are succinctly compiled, framing an accurate and engaging way the brand ought to be delivered and presented.

Digital Media

In forming a strategy and art direction for the Provisions’ digital media platforms, we carefully considered the best ways for the brand’s visuals to be easily committed to memory, while still carrying the depth and diversity of their offerings. To ensure consistency and enhance brand recognition, we focused on external communications such as digital media platforms and EDMs, where we have come in to advise on art direction and creation of practical and actionable collateral templates.

We craft meaningful design stories, nurture distinct visual identities,
and dream up unforgettable experiences for brands around the world.

At The Design Bureau, we believe transcendent ideas are a culmination of curious explorations, interdisciplinary collaborations and the bravery to traverse uncharted waters. Our works are deeply inspired and influenced by elements of culture and history, which are sophisticatedly translated and articulated visually, in breadth and in depth.