Lifestyle
Branding and Identity, Website Design and Development, Collateral Design, Digital Media
Soothing both the stomach and soul, The Provisions is a lifestyle brand that is situated at the convergence of dining, wellness, experiences and retail, dedicated to the most adventurous and discerning of palettes.
Founded by Furama Hotel with the philosophy of celebrating and gathering like-minded brands and people, The Provisions spotlights notable local artisans, crafts, and brands in their every offering. Underpinning their brand is a distinct, collective, Singaporean spirit — every encounter with the brand culminates into a meaningful connection on both the individual and communal levels.
In our approach of crafting The Provisions’ brand identity and its accompanying visual elements, it was particularly important to us to communicate both the brand’s wide range of offerings and community-building facets — while keeping to a sophisticated, elegant, and distinct style.
Drawing from the brand’s primary inspiration of traditional provision shops in Southeast Asia, we based our brand creation process with the idea of these spaces in mind. The provision shop, while conventionally known as a go-to for practical necessities, also plays a very important role in community-building — oftentimes home to lively conversations, shared interests, and unofficial gatherings. Till today, the provision shop continues to live on with the same spirit — it is a catalyst for encounters and experiences, and continues to be regarded as a piece of cultural history to preserve and celebrate.
In our process of creating the brand’s visual elements, it was particularly important to us to communicate both The Provisions’ identity and the community-building facets that provision shops embody — while keeping to a sophisticated, elegant, and distinct style. The resulting logo and brand identity has resonated deeply with The Provisions’ community, and has earned itself a Silver Award at the MUSE Creative Awards in 2021.
To complement The Provisions’ vibrant offerings and range of experiences, we crafted a website with pages that come together to paint a clear picture of the meaningful intention behind the brand — that is to foster a village-spirited togetherness while providing access to locally-sourced experiences and products.
Paying close attention to The Provisions’ people-focused characteristic, the website is built to be segmented clearly according to the brand’s offerings, with constant up-to-date information. With such a diverse audience, we made sure to include elements that emphasise community — a calendar of events and detailed programme rundowns — to keep far-flung individuals in tandem with one another through their shared interests.
Sophisticated, and built to function across all devices, the website is also readily accessible for every person on the move.
Lifestyle
Branding and Identity, Website Design and Development, Collateral Design, Digital Media
Soothing both the stomach and soul, The Provisions is a lifestyle brand that is situated at the convergence of dining, wellness, experiences and retail, dedicated to the most adventurous and discerning of palettes.
Founded by Furama Hotel with the philosophy of celebrating and gathering like-minded brands and people, The Provisions spotlights notable local artisans, crafts, and brands in their every offering. Underpinning their brand is a distinct, collective, Singaporean spirit — every encounter with the brand culminates into a meaningful connection on both the individual and communal levels.
In our approach of crafting The Provisions’ brand identity and its accompanying visual elements, it was particularly important to us to communicate both the brand’s wide range of offerings and community-building facets — while keeping to a sophisticated, elegant, and distinct style.
Drawing from the brand’s primary inspiration of traditional provision shops in Southeast Asia, we based our brand creation process with the idea of these spaces in mind. The provision shop, while conventionally known as a go-to for practical necessities, also plays a very important role in community-building — oftentimes home to lively conversations, shared interests, and unofficial gatherings. Till today, the provision shop continues to live on with the same spirit — it is a catalyst for encounters and experiences, and continues to be regarded as a piece of cultural history to preserve and celebrate.
In our process of creating the brand’s visual elements, it was particularly important to us to communicate both The Provisions’ identity and the community-building facets that provision shops embody — while keeping to a sophisticated, elegant, and distinct style. The resulting logo and brand identity has resonated deeply with The Provisions’ community, and has earned itself a Silver Award at the MUSE Creative Awards in 2021.
To complement The Provisions’ vibrant offerings and range of experiences, we crafted a website with pages that come together to paint a clear picture of the meaningful intention behind the brand — that is to foster a village-spirited togetherness while providing access to locally-sourced experiences and products.
Paying close attention to The Provisions’ people-focused characteristic, the website is built to be segmented clearly according to the brand’s offerings, with constant up-to-date information. With such a diverse audience, we made sure to include elements that emphasise community — a calendar of events and detailed programme rundowns — to keep far-flung individuals in tandem with one another through their shared interests.
Sophisticated, and built to function across all devices, the website is also readily accessible for every person on the move.
An all-encompassing brand like The Provisions requires precise representation, illustration, and expression, which is why a Brand Introductory Kit that includes a set of proper guidelines is particularly essential. Whether it be for partners, external stakeholders, or other interested parties, the characteristics and branding elements of the brand are succinctly compiled, framing an accurate and engaging way the brand ought to be delivered and presented.
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