The art of telling tales is as ancient as humankind; we tell stories since the beginning of time. Under the moonlight, around the fire. When sparks dance around in the sky, that’s when we know the tales of the city come to life.

    Storytelling weaves the threads of time. When we tell stories, we transport people to a universe filled with the colours of our history and culture. In that sense, traditions live through the tales we tell.

    In an increasingly crowded landscape, storytelling has evolved to become challenging. The way we narrate stories is experiencing a renaissance; modern storytellers have to rethink the way stories are told, through mediums beyond words. With the world becoming less mysterious by the minute, how do we move people with stories?

As a teller of tales, I too am constantly thinking about how stories can be eloquently told through designs, how narratives can be shaped to transcend mere aesthetics and functionality, and how designs can be crafted to speak to the heart.

    One of my favourite stories told through designs was brilliantly woven by the magicians of Here Design. I am particularly in awe of their impeccable brand execution of The Fife Arms – a Victorian coaching inn that has been imaginatively restored in the historic Scottish village of Braemar. Its captivating brand identity, a tapestry of fascinating history, is akin to a time machine; travelers are instantly teleported back in time to the 19th century the moment they step foot into the lodge. One could tell its visual expression was immaculately fashioned to tell the lost tales of Braemar.

    In the book of Storytelling (1959), Ruth Tooze shared that “storytelling for both the teller and listener is an affair of the heart, as well as of the mind and, beyond both, of the spirit”. And as we all know, all matters of the heart live in us forever; stories will never die. They can be told forever and they live in us forever. So I encourage all brands to see the world through the lens of stories. To be a brand that stands the test of time is to be a brand that tells a tale as old as time.

The art of telling tales is as ancient as humankind; we tell stories since the beginning of time. Under the moonlight, around the fire. When sparks dance around in the sky, that’s when we know the tales of the city come to life.

   Storytelling weaves the threads of time. When we tell stories, we transport people to a universe filled with the colours of our history and culture. In that sense, traditions live through the tales we tell.

 In an increasingly crowded landscape, storytelling has evolved to become challenging. The way we narrate stories is experiencing a renaissance; modern storytellers have to rethink the way stories are told, through mediums beyond words. With the world becoming less mysterious by the minute, how do we move people with stories?

As a teller of tales, I too am constantly thinking about how stories can be eloquently told through designs, how narratives can be shaped to transcend mere aesthetics and functionality, and how designs can be crafted to speak to the heart.

  One of my favourite stories told through designs was brilliantly woven by the magicians of Here Design. I am particularly in awe of their impeccable brand execution of The Fife Arms – a Victorian coaching inn that has been imaginatively restored in the historic Scottish village of Braemar. Its captivating brand identity, a tapestry of fascinating history, is akin to a time machine; travelers are instantly teleported back in time to the 19th century the moment they step foot into the lodge. One could tell its visual expression was immaculately fashioned to tell the lost tales of Braemar.

   In the book of Storytelling (1959), Ruth Tooze shared that “storytelling for both the teller and listener is an affair of the heart, as well as of the mind and, beyond both, of the spirit”. And as we all know, all matters of the heart live in us forever; stories will never die. They can be told forever and they live in us forever. So I encourage all brands to see the world through the lens of stories. To be a brand that stands the test of time is to be a brand that tells a tale as old as time.

We craft meaningful design stories, nurture distinct visual identities,
and dream up unforgettable experiences for brands around the world.

We craft meaningful design stories, nurture distinct visual identities, and dream up unforgettable experiences
for brands around the world.

At The Design Bureau, we believe transcendent ideas are a culmination of curious explorations, interdisciplinary collaborations and the bravery to traverse uncharted waters. Our works are deeply inspired and influenced by elements of culture and history, which are sophisticatedly translated and articulated visually, in breadth and in depth.