Legal
Art Direction, Product Design, Graphic Design, Collateral Design, Packaging Design
Visuals: The Gentle Studio
TSMP Law Corporation is an award-winning boutique law firm based in Singapore. It specialises in complex and high-value disputes and deals. Central to its client management strategy is its personalised approach. Each client, regardless of how complex his needs are, is attended to by one partner, who is trained across practice areas, and will work behind the scenes across departments on that matter.
This dedication to the personal touch is reflected in TSMP’s annual gifting programme. A dedicated theme anchors their gift box each year. For 2022, to celebrate the easing of travel measures and a return to travel, the firm decided on curating a travel amenity kit.
Taking inspiration from the classic compass, a trusty companion for travellers and frequent globetrotters, we redesigned the compass to incorporate the T, S, M, P brand letters dotting the emblem in place of cardinal directions. This main emblem was featured on all products and collaterals.
Based on the concept of a vintage suitcase — an instant visual cue of travelling and adventure — we helmed the product design for the amenity kit, with the primary aim of having it resemble the suitcase in both appearance and functionality.
To ensure that the amenity kit maintains the allure and classic appearance of the suitcase, the materials, finishing and colours were carefully selected. We further designed an inner lining that takes after the inside of the suitcase, thus ensuring the travel kit looks similar to a real suitcase, but in miniature.
Each kit was sealed and packed into a simple brown box, with a sticker resembling a postal stamp placed strategically at the top-right corner, just like how one would receive a gift parcel through the mail.
Legal
Art Direction, Product Design, Graphic Design, Collateral Design, Packaging Design
TSMP Law Corporation is an award-winning boutique law firm based in Singapore. It specialises in complex and high-value disputes and deals. Central to its client management strategy is its personalised approach. Each client, regardless of how complex his needs are, is attended to by one partner, who is trained across practice areas, and will work behind the scenes across departments on that matter.
This dedication to the personal touch is reflected in TSMP’s annual gifting programme. A dedicated theme anchors their gift box each year. For 2022, to celebrate the easing of travel measures and a return to travel, the firm decided on curating a travel amenity kit.
Visuals: The Gentle Studio
Based on the concept of a vintage suitcase — an instant visual cue of travelling and adventure — we helmed the product design for the amenity kit, with the primary aim of having it resemble the suitcase in both appearance and functionality.
To ensure that the amenity kit maintains the allure and classic appearance of the suitcase, the materials, finishing and colours were carefully selected. We further designed an inner lining that takes after the inside of the suitcase, thus ensuring the travel kit looks similar to a real suitcase, but in miniature.
Each kit was sealed and packed into a simple brown box, with a sticker resembling a postal stamp placed strategically at the top-right corner, just like how one would receive a gift parcel through the mail.
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