Smart Technology
Art Direction, Collateral Design, Editorial Design
A forward-thinking lifestyle brand, VIO was born out of the belief that when everyone has access to technology, it is at its most powerful. Offering smart technology systems for lighting, VIO goes above and beyond in innovating by constantly challenging and pushing boundaries beyond the conventional. Always on the search to elevate their audience’s quality of life, VIO moves with a singular goal in mind, which is to integrate luxury into everyday life in a seamless, comfortable manner.
Targeting sophisticated and refined consumers with mid to high spending power, we considered an audience who are pursuing convenience and comfort as a lifestyle in each of our design decisions.
In adopting smart technology through the form of an application, lights can be controlled from anywhere and anytime of the day with a simple touch of a button. To set the perfect ambience and mood for any occasion, VIO’s lighting solution allows each user to set different scenes, and it can also have lights change automatically according to weather conditions and any time of day.
Following a thorough study of VIO’s positioning in the market, and in acquainting ourselves closely to the sophistication that calls towards the brand’s target audience, we provided art direction and selected a suitable colour palette.
For VIO to impart their innovative brand and unique product offerings further, we designed a three-fold brochure for them that can be easily distributed and shared to their audience and clients. A QR code has also been included, intended to link each scan to a digital booklet where the audience can learn more in-detail about product specifications and strengths of VIO’s lighting application and solution.
Smart Technology
Art Direction, Collateral Design, Editorial Design
A forward-thinking lifestyle brand, VIO was born out of the belief that when everyone has access to technology, it is at its most powerful. Offering smart technology systems for lighting, VIO goes above and beyond in innovating by constantly challenging and pushing boundaries beyond the conventional. Always on the search to elevate their audience’s quality of life, VIO moves with a singular goal in mind, which is to integrate luxury into everyday life in a seamless, comfortable manner.
Targeting sophisticated and refined consumers with mid to high spending power, we considered an audience who are pursuing convenience and comfort as a lifestyle in each of our design decisions.
In adopting smart technology through the form of an application, lights can be controlled from anywhere and anytime of the day with a simple touch of a button. To set the perfect ambience and mood for any occasion, VIO’s lighting solution allows each user to set different scenes, and it can also have lights change automatically according to weather conditions and any time of day.
Following a thorough study of VIO’s positioning in the market, and in acquainting ourselves closely to the sophistication that calls towards the brand’s target audience, we provided art direction and selected a suitable colour palette.
For VIO to impart their innovative brand and unique product offerings further, we designed a three-fold brochure for them that can be easily distributed and shared to their audience and clients. A QR code has also been included, intended to link each scan to a digital booklet where the audience can learn more in-detail about product specifications and strengths of VIO’s lighting application and solution.
We designed a digital booklet for VIO to share more information and details about the brand and their product offerings with partners, clients, and other stakeholders. With the booklet coming in a digital format, we are able to showcase a wider variety of solutions and delve more into the technical details behind each offering, while being able to convey the aspirations of the VIO technology.
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